WE MAKE SKIS. SHOPS MAKE SKIERS.

One unforgettable trip to Slovenia. Nine US ski shop employees. A thank-you for the people who make skiing happen.

Two ski shop technicians working at a bench

THE PEOPLE BEHIND EVERY GREAT DAY ON SNOW.

Local ski shops don't just sell equipment. They make skiers.

They share the knowledge, dial in the fit, tune the edges, and make someone’s first day on snow feel like the start of something bigger.

For the third year of Support Your Local Ski Shop, Elan is recognizing the people who make that happen. The ones behind the counter. The ones in the workshop. The ones who keep ski culture alive.

Ski technician preparing an Elan Ripstick at a workbench

A THANK YOU FROM ELAN

THIS ISN'T ABOUT WHO SELLS THE MOST SKIS.

It's about the knowledge, care, and commitment that turn a ski shop into a community.

REAL PEOPLE. REAL EXPERTISE. REAL GOOD TIMES.

A great ski shop is built by people who care about the sport and the customers who walk through the door.

JEFF MECHURA — CEO & PRESIDENT, ELAN SKIS

THE NEXT STOP?
SLOVENIA.

In June 2027, nine standout US ski shop employees will be invited to visit Elan's home in the Slovenian Alps.

Connect with other people who live and breathe skiing.

  • ELAN FACTORY VISIT

    Tour the factory at the home of Elan.

  • SLOVENIAN ALPS

    Discover the mountains and culture behind the brand.

  • JUNE 2027

    Exact travel dates are to be announced.

PLUS, A VERY SPECIAL GUESTGLEN PLAKE

WHO CAN APPLY

Open to US ski shop employees at the manager level and below.

Shop owners and buyers are not eligible.

Eligible roles include:

  • Sales staff
  • Ski technicians
  • Ski tuners
  • Boot fitters
  • Rental staff
  • Shop managers

HOW IT WORKS

Your expertise deserves recognition. Apply for a chance to visit Elan’s home in Slovenia.

  1. REGISTER

    Eligible employees can apply through Elan USA's online form.

  2. GET RECOGNIZED

    Elan sales reps will select one standout shop employee from each of nine US sales territories. Details about territory assignments and selection criteria are still pending.

  3. HEAD TO SLOVENIA

    Selected employees will be announced in March 2027.

    The trip is planned for June 2027; exact dates are to be announced.

Ski technician using a professional machine

IT'S YOUR TURN

YOUR SHOP MAKES THE DIFFERENCE.

Ready to represent the people who make skiing better?