Porsche Design and Elan are internationally renowned companies and innovators in their own fields. When the two brands joined forces, a stunning black pair of skis, exquisitely detailed with silver, was born.
Porsche is a legendary name in the automotive world. It is the surname of three men named Ferdinand - father, son, and grandson. The last in line was Professor Ferdinand Alexander Porsche, known amongst friends as Butzi. As head designer for his father Ferry Porsche’s Stuttgart-based sports car company in the early 1960s, he designed the first Porsche 911. The unique lines of this automobile, put to paper by Ferdinand Alexander, remain a staple of the sports car world to this day. Along with the car, F. A. Porsche also introduced a completely new aesthetic based on technical German minimalism. This succinctly expressed concept later became synonymous with a special combination of functional design, technological innovation and racing heritage. This pure and exclusive design language became popular around the world, resulting in calls from many other companies. Here the visionary spirit of Ferdinand Alexander Porsche again made a mark on the world. In the early seventies, his father Ferdinand II “Ferry” Porsche saw that his company grew beyond the limits of a family business. Subsequently, Porsche KG became a joint stock company under the name Porsche AG, and the Porsche family withdrew from daily business operations. This was the time for Ferdinand Alexander to make a decision for himself. In 1972, he founded his own company in Stuttgart: Porsche Design was born. Two years later, he was drawn back to his childhood home in Zell am See, moving the Studio to the Austrian Alps, where it is still located today. The first product he presented was a world premier: an all-black matte chronograph wristwatch. Never before had the market seen such a creation – it was a revolution. In the following years, he designed innovative sunglasses, pens, and many other products using the same design philosophy, as the legendary Porsche 911. Over the years, the brand has released an exceptionally wide range of products including sportswear, electronics, luggage, as well as a residential skyscraper, called Porsche Design Tower Miami.
Ties to sport
Today, Studio F. A. Porsche – headed by Chief Designer, Roland Heiler – is part of Porsche Design Group, which is a 100% subsidiary of Porsche AG. Heiler graduated from London’s legendary Royal College of Art. Since 1984, he has worked for the Porsche car design department in various positions. Between 1997 and 2000, he supervised exterior design for Audi. In 2000, he became the head of Porsche Styling Studio in Huntington Beach, California. Since 2004, Heiler has been the Managing Director of Studio F. A. Porsche in Zell am See, Austria and Chief Design Officer of Porsche Design. As the bond between the automotive and sporting sectors has always been strong, cultivating a product range, which reflects this synergy naturally shows in the assortment of pieces designed for brands such as Adidas, Puma, and many others. Every product bearing the Porsche Design name is marked by exceptional quality, technology, functionality, and – above all! – pure design.
Porsche Design Elan Amphibio
The collaboration with Elan is part of Porsche Design’s commitment to excellence in the realm of sporting. “The ski is a very specific product, due to its functionality, as it leaves the designer with very little room to leave a new mark. The design of Elan skis is already quite clean, which made our job harder in a way, as we often work by removing extraneous elements and not adding new ones. We focused primarily on the top sheet, where we wanted to maintain Elan’s approach, while also adding a Porsche Design touch. As a result, we created truly unique, beautiful skis,” says Roland Heiler, Chief Design Officer of Porsche Design.
These are skis for skiers, who seek a unique combination of performance and refined design. In this sense, they combine the essence of Porsche Design with the latest generation of Elan Amphibio technology. Carbon fiber components improve agility, support, and power transfer. The unique technology called Amphibio is a Unique left end right technology – the complete, full dimension asymmetrical ski design. Influencing both the profile and construction of dedicated right and left skis. This revolutionary ski design integrates both rocker and camber profiles into dedicated left and right skis. Amphibio skis feature a cambered inside edge assuring precision, edge grip and stability - while a rockered outside edge provides forgiveness, turning ease and smooth transitions. Elan this season takes on the 3rd generation of Amphibio Technology to the next level with Amphibio Truline Technology by strategically locating materials over the edges of the skis for the perfect turn. Designed for the perfect turn with efficient dynamics and optimal tip to tail edge pressure, structural material is place over the full length of the inside ski edge, providing more stability to power the turn- while less materials is applied over the outside edge, resulting in a smooth, easy and powerful turn. Skis with Amphibio are the choice ski for all-mountain skiers with ultimate precision and accuracy. The unique topsheet bears subtle chrome accessories, a key design feature of Porsche Design. The skis are handmade in the Slovenian Alps and combine a relentless pursuit of speed with advanced, yet elegant design.
The collaboration is a source of pride and joy for Melanja Korošec, Elan’s Global Product Director. “Elan and Porsche Design have created a product that is unmatched in the skiing world. The Porsche Design Elan Amphibio is fast, refined, and progressive. It is made using Elan’s very best materials and technology and carries the unmistakable, sophisticated elegance, and DNA of Porsche Design. This unique ski is sure to attract envious glances, wherever it makes an appearance.” The Porsche Design Elan Amphibio will be available as of September in Porsche Design stores and Elan dealers globally.