ELAN MAGAZINE

Dancing with nature

Flateyri, the small village in the west of Iceland with only around 200 inhabitants, survived two catastrophic avalanches. Despite all the challenges, obstacles, and traumatic experiences it is living proof of goodwill, human resilience, and determination.

A skier

Glen Plake is a complex person. Everyone knows him for his mohawk, but it's by no means his only distinguishing feature. He is a man who has driven his passion and love to perfection. This is why he laughs so often. But at his core he is and always has been a skier.

To the very south

Antarctica, the South Pole, is the most lonely and hostile part of our planet. It is every adventurer and explorer's dream. Imagine what it's like to ski on its snow.

We make skis

 Sooner or later, almost every avid skier begins to question how their favorite pair of skis came to be. Making skis is fundamentally a rather complex interplay of the knowledge of materials, physics, various laws, the search for clever solutions and, above all, the dexterity of the hands and the knowledge of the human mind. At Elan, we have been doing this in our own unique way for almost eighty years. 

Skiing is wellbeing

Kelsey Serwa Rey is a top skier, Olympic and World Champion, two-time winner of the legendary X Games, eight times she stepped on the highest podium of the World Cup. Without any doubt and hesitation, she can be called one of the best Ski Cross skiers of all time. But Kelsey is so much more than that.

American dream

Aspen is one of the most famous symbols of skiing in North America.
Skiers are a special kind of globetrotter. Just as most big metropolises have their attractions, cultural characteristics and local laws, each mountain, mountain range and ski resort have their own peculiarities. In some places the terrain is steeper, in other places everything is at a higher altitude, which of course creates different snow conditions.