Dancing with nature

Flateyri, the small village in the west of Iceland with only around 200 inhabitants, survived two catastrophic avalanches. Despite all the challenges, obstacles, and traumatic experiences it is living proof of goodwill, human resilience, and determination.

A skier

Glen Plake is a complex person. Everyone knows him for his mohawk, but it's by no means his only distinguishing feature. He is a man who has driven his passion and love to perfection. This is why he laughs so often. But at his core he is and always has been a skier.

To the very south

Antarctica, the South Pole, is the most lonely and hostile part of our planet. It is every adventurer and explorer's dream. Imagine what it's like to ski on its snow.

Skiing is wellbeing

Kelsey Serwa Rey is a top skier, Olympic and World Champion, two-time winner of the legendary X Games, eight times she stepped on the highest podium of the World Cup. Without any doubt and hesitation, she can be called one of the best Ski Cross skiers of all time. But Kelsey is so much more than that.

American dream

Aspen is one of the most famous symbols of skiing in North America.
Skiers are a special kind of globetrotter. Just as most big metropolises have their attractions, cultural characteristics and local laws, each mountain, mountain range and ski resort have their own peculiarities. In some places the terrain is steeper, in other places everything is at a higher altitude, which of course creates different snow conditions.

Master in the art of living

Ian Deans is a master in the art of skiing and life. A former ski-cross racer from Canada, Ian's true love is fresh powder and living life to the fullest. His skiing in recent years is a unique combination of searching for fresh snow and teaching his three-year-old son how to ski.

Good vibrations in Avoriaz

Something magical happens when Elan ambassadors gather. On this occasion, the meeting point was Avoriaz, France. It smelled of spring in the valley, but it was pure winter high in the Alps on the French - Swiss border. And good times were on display in their purest form.

Skis for Rebeka and Ana

Rebeka Simonič Fink has sport in her blood. It is her passion, her lifestyle, and her job. She is a well-known sports influencer and personal trainer who uses her social media to promote a healthy attitude, body, and mind. She is one of those women who are always on the go. She is most often found in the gym, on her bike, or just heading out in her running shoes. In winter, of course, she skis.

Time is on my side

We went to visit Olympic champion Ryan Regez in his hometown of Wengen, an idyllic Alpine village and one of the most important places in the history of Alpine skiing, as well as a place where Elan had its share of triumphs. With Ryan, it all just came together. 

Big in japan

The Japanese island of Hokkaido, more specifically the area around Niseko, offers probably the best snow in the world. Elan ambassadors Marco Tomasi and Filip Flisar reunited in Japan for a few epic lines through the trees.

Take voyager to aurora

The snowy landscape of Finland holds many winter experiences, from the northern lights and sleigh rides to relaxing in an Arctic spa and, of course, skiing in deep dry powder.

Almost frenchman

Glen Plake is the most recognizable American skier in the world, thanks in part to his iconic mohawk and punk rock persona. An unexpected trip to Chamonix, France in the mid-1980’s proved to be a pivotal moment for skiing and his life.

Much more than a skier

Lea Bouard is a freestyle skier who competed at the 2018 PyeongChang Olympics. With Franco-German blood flowing through her veins, she has competed for both France and Germany throughout her extensive career.

Around the world on Elan skis

Snow, mountains, cold, and ice. This is the natural habitat of Elan skis and where they feel most at home. It is where their healthy confidence comes out and where they show their capabilities. It is where they shine the brightest and let the skier take the reins. That is why Elan skis love to travel the world.

Almost frenchman

Glen Plake is the most recognizable American skier in the world, thanks in part to his iconic mohawk and punk rock persona. An unexpected trip to Chamonix, France in the mid-1980’s proved to be a pivotal moment for skiing and his life.